personal stylist + private wardrobe management
Stop letting your wardrobe steal your time.
The time you spend thinking about what to wear, what to pack, or what’s missing is time you don’t have. That’s what happens when there’s no system or no one running it for you.
Threads
Too much inspiration, not enough insight
The problem isn’t that you haven’t done enough research. It’s that you’ve done too much.
You’ve saved the Pinterest boards. Watched the capsule wardrobe videos. Scrolled past enough outfit inspo to fill three wardrobes.
And somehow, none of it has made the morning easier. That’s because inspiration tells you what other people want from their wardrobes. It doesn’t tell you what yours needs.
When you don’t have that clarity, the cycle stays the same: buy something, hope it solves it, realise it doesn’t quite fit with what you have, reach for the same five pieces anyway.
from stressed to well dressed intentional choices curated pieces style that evolves
Ways To Work Together
Choose if you need help to edit, manage, or fully run your wardrobe.
Hello
Style Director: Personal Styling & Wardrobe Management
I'm Aba
I have spent over 15 years working in fashion. As a former luxury buyer I decided what made it onto the store floor and what didn’t.
I bring that same logic to every client’s wardrobe whether that means a one-day edit, monthly management, or taking it over entirely.
I’m not here to tell you what to wear. I’m here to make sure your wardrobe is organised, maintained, and handled to whatever level your life requires.
to aba with love
I kept my playful style for my new role
I was worried my style didn’t fit the vibe at my partner’s work events. Aba showed me how to work with what I had and added a few key pieces to elevate my playful style. I ended up going for a new job, and the compliments I got on my first day were amazing.
I felt like a rockstar
For work dinners and networking, I wanted to feel corporate but still have an edge. Aba helped me upgrade what I already loved, found the perfect blazer, and I felt like a rockstar.
Aba is my Style Director
I was travelling from Dubai to London to the US, with podcasts, book signings, TV interviews, and a TED talk in the Philippines. Every outfit was planned. I started calling Aba my Style Director because I didn’t have to think about outfits at all everything was ready. I could focus on my work and preparing for presentations and interviews.
This is where it starts
Whether you know exactly what you need or just know something isn’t working, a free 30-minute discovery call is the place to find out.
